In the dynamic landscape of digital marketing, businesses need to constantly adapt to stay ahead of the curve. One such adaptation that is looming on the horizon is the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With Google's announcement to phase out UA by July 1, 2023, it is crucial for businesses to prepare for this conversion. In this article, we'll explore the importance of this transition and why it is essential for businesses to embrace GA4.

Developing a Social Media Strategy for your Business

Social media has become a fundamental part of our daily lives, and its importance in business cannot be overemphasized. Social media is essential for businesses and can promote your products and services by providing increased brand awareness. It is an effective tool for promoting your brand and reaching a larger audience. With the right content and strategy, you can increase your brand's visibility and build a loyal following.

How to Use ChatGPT in Your Business

ChatGPT is a powerful language generation model developed by OpenAI that can be used to improve the customer experience and automate customer service in a business setting. Here are a few ways to use ChatGPT in your business:

Artificial intelligence (AI) is becoming increasingly popular in digital marketing as a way to improve customer engagement and increase conversions.

Steps you can take to incorporate AI into your digital marketing strategy:

Search Engine Optimization (SEO) Best Practices

There are many different digital marketing opportunities that can help drive traffic to your website. However, if your website and content is not structured correctly, search engines will struggle to determine what the relevant keywords and content are.

Here are some tips and tricks to help your website get results:

After more than a decade after its first release, Drupal 7 will reach its official end-of-life on November 1, 2023. What does this mean for your site? The Drupal association will no longer provide security patches and support for websites running on Drupal 7.

If you are currently on Drupal 8, the upgrade path is easier since most modules that are supported by Drupal 8, also work on Drupal 9, with minor updates.

Resolute Design and Development, a web design and development firm based out of Central Illinois, has partnered with Pantheon, to provide world-class, full-service hosting. Pantheon hosts Harvard.edu, Patagonia, the World Bank, and over 285,000 of the nation’s largest websites. Pantheon has an outstanding reputation for reliability and performance, and it also has specialized experience with open-source content management systems, like Drupal and WordPress.